Marketing Behavior and Executive Action
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US$5.92
Price when purchased online
Free shipping
Free 30-day returns
Sold and shipped by www.eurodies.com
Free 30-day returns Details
Product details
| Management number | 237120706 | Release Date | 2026/07/10 | List Price | US$5.92 | Model Number | 237120706 | ||
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2009 reprint of the 1957 edition. Throughout his long and distinguished career in marketing and marketing research, Wroe Alderson never wavered from his belief that theory and practice go hand in hand. At the time of his death in 1965, Alderson was still active as professor of marketing at Wharton. His fertile mind generated many ideas that in various guises are still part of our discipline.Marketing Behavior And Executive Action is one of the most cited books in the field. Read more
| ISBN10 | 1578987822 |
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| ISBN13 | 978-1578987825 |
| Language | English |
| Publisher | Martino Fine Books |
| Dimensions | 6 x 1.24 x 9 inches |
| Item Weight | 1.59 pounds |
| Print length | 496 pages |
| Publication date | August 17, 2009 |
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